Tatenda Mlambo

Digital Marketing Strategist | Performance And Brand Growth

I’m a New York Based Digital Marketing Professional with over four years of experience turning consumer insights into structured campaigns. My work focuses on building funnel-based growth strategies and evaluating performance through data-driven decision making.

By combining research, analytics, and creative thinking, I develop marketing strategies that are clear, intentional and built for measurable impact. My goal is simple: to help brands grow with purpose through thoughtful strategy and meaningful result.

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Welcome To My Digital Portfolio

This space brings together the projects, experiments, and strategies that reflect my journey in digital marketing. I’m passionate about understanding audiences, building thoughtful campaigns, and using data to guide decisions that help brands grow with purpose.

Case Studies

These case studies showcase projects that highlight my approach to digital marketing strategy, research, and analytics. Each project explores the challenge, the strategic thinking behind the solution, and the insights gained from the process.

Case Studies

Waymo: Strategic Market Positioning

Evaluated Waymo’s competitive landscape and identified differentiation opportunities to strengthen long‑term brand trust.

Highlights:

Competitive landscape analysis
Trust‑building strategy recommendations
Long‑term positioning framework

Role: Market Analyst

Tools: Excel, Claude for Work, Google Trends

Claude Co-work: Performance Marketing Optimization

Used Claude Co-Work to diagnose campaign performance, reallocate budget, and build a 30‑day optimization plan across LinkedIn and Google Search.

Highlights:

Multi‑channel performance analysis
Budget reallocation strategy
Messaging + creative improvement plan
30‑day optimization roadmap

Role: Performance Marketing Analyst

Tools: Claude for Work, Excel, Google Search Console, LinkedIn Campaign Manager

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NisiCare: SEO & Partnership Growth Strategy

Improved NisiCare’s digital presence by optimizing website SEO, developing partnership outreach systems, and strengthening communication workflows for caregiver engagement.

Highlights:

SEO audit + keyword optimization
Partnership outreach to industry professionals
Website content + messaging improvements
Brand visibility + trust‑building strategy

Role: Marketing & Communications Lead

Tools: Google Search Console, Excel, Email Outreach Systems, SEO Tools

Generative AI and Content Acceleration

Generative AI tools have significantly accelerated content production across digital channels. Platforms such as OpenAI support marketers in developing blog drafts, ad copy variations, video scripts, and social captions. While strategic direction and brand voice remain human-led, AI enhances productivity and experimentation. It allows teams to rapidly test messaging angles, refine positioning, and iterate creatives based on performance data.

AI-Powered Customer Experience

AI-driven chatbots and conversational systems enhance customer engagement by providing instant, personalized responses. Brands like Sephora leverage AI assistants to guide product discovery and improve customer support efficiency. This not only strengthens user experience but also reduces operational friction. AI-powered customer service ensures that brands remain responsive in a 24/7 digital landscape.

AI in Personalization

One of the most powerful uses of AI in marketing is personalization. AI systems analyze user behavior to deliver tailored content, product recommendations, and messaging. For example, platforms like Amazon use AI-driven recommendation engines to suggest products based on previous searches and purchases, increasing both customer satisfaction and average order value. In digital advertising, AI helps customize email subject lines, website layouts, and even dynamic ad creatives based on individual user profiles. This level of personalization increases engagement because consumers are more likely to respond to content that feels relevant and timely.

Analytics & Data

Tableau, SQL
HTML, SPSS, R
Google Analytics
Google Ads
Google Sheets, Ms Excel
SEMrush, HubSpot
Google Tag Manager
Meta Ads Manager

Design& Creative Tools

Figma,Canva
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
After Effects, Capcut
Lightroom
ChatGPT, Lumalabs
Midjourney, Runway ML

Campaign Execution & Platform Management

Instagram, Tik Tok
Youtube, Facebook
Pinterest, LinkedIn
X(Twitter), Shopify
Google Docs/Slides
Microsoft Office Suite
Word /Powerpoint
SEO Optimization